Campaign Auto-Paused: What to Do

Why campaigns auto-pause

Your campaign paused automatically to protect your sender reputation. This can happen when:

Threshold	Limit	Impact
Bounce rate	above 2%	Too many invalid addresses
Spam complaint rate	above 0.1%	Recipients marking your email as spam

Both thresholds only apply once a campaign has meaningful volume: at least 10 sends on Trial, or 50 on Pro and Ultra. The bounce check also needs at least 3 actual bounces, so a single bounce out of your first 15 or 20 emails won't pause anything. A spam complaint is treated more strictly: one is enough to pause once past that volume floor.

Recovery steps

For a high bounce rate (over 2%)

1. Go to your Leads page and filter by status "Bounced"
2. Look for a pattern, old domains, typos, defunct companies
3. Check whether these leads came from a specific source or time period
4. No action needed on the bounced leads themselves, they're already removed from the campaign
5. Open the campaign from its goal on the Goals page and click Resume

To prevent it next time:

• Emails are verified before sending, but an address can still go bad after verification
• Consider narrowing your target audience toward more established businesses
• If bounces keep recurring, verification data may be stale, your agent re-verifies on resume

For high spam complaints (over 0.1%)

This one's more serious. Spam complaints directly damage your sender reputation.

1. Review your recent outreach content in your weekly report
2. Ask whether the outreach is actually relevant to these recipients
3. Double check the audience you're reaching
4. Walk through:
• Is the value proposition clear in the first sentence?
• Is the email too long or too sales-heavy?
• Is the unsubscribe link clearly visible?
• Could the subject line read as misleading?
• Before resuming: narrow the audience, tighten the goal, or chat with your agent about adjusting tone

After resuming

Your agent watches rates closely after a resume. If a threshold gets crossed again, the campaign pauses again. Rather than resuming the same campaign repeatedly, consider having your agent draft a new one with tighter targeting, use the Draft outreach campaign quick action on the goal.

Still having issues?

Email support@leadclaw.io with the campaign name and target audience, whether it was bounces or complaints, and how many times it's paused.