How does my agent decide if a lead is "hot"?

Your agent uses AI sentiment analysis on every reply. A lead is flagged hot when their message contains clear buying signals, asking about pricing, availability, requesting a meeting or demo, or expressing a specific need that matches your service.

What does the lead qualification score mean?

It is a 0-100 score called CHAMP, built from four weighted dimensions: problem fit (40 points, the biggest factor, backed by evidence like reviews, hiring activity, or news), industry match (25), location match (20), and business size fit (15). A verified email is required before a lead is scored at all, but verification itself is a pass or fail gate, not part of the score.

Does email verification affect my qualification score?

No. Verification happens before scoring and works as a gate, a lead needs a valid, verified email just to be added. It doesn't add or subtract points from the CHAMP score.

How will I know when I have a hot lead?

Hot leads trigger notifications in two places: the dashboard activity feed (highlighted in amber) and an email alert on Pro and Ultra plans.

What should I do after my agent flags a hot lead?

Review the full conversation in the Leads page, then respond directly within 24 hours, the sooner the better, since response time has a big effect on close rates. Once you engage, your agent steps back and stops automated follow-ups for that lead.

Lead Scoring

Qualification Score

Every lead gets a qualification score from 0 to 100. LeadClaw calls the framework CHAMP, and it's built from four weighted dimensions:

Problem fit (40 points): The biggest factor by far. Your agent looks for real evidence the lead has a problem you solve, things like a pattern of bad reviews, an active hiring push, or recent news about the business.
Industry match (25 points): How closely their business type matches your target industry.
Location match (20 points): Whether they fall inside your target service area.
Business size fit (15 points): Whether their size fits the profile you set for the campaign.

Those four add up to the qualification score. A lead scoring under 40 doesn't get added to your pipeline, it's failed too many dimensions to be worth pursuing.

Email Verification Comes First

Before your agent scores anything, it verifies the lead's email address. This is a pass or fail gate, not part of the score itself. A lead needs a real, verified email just to be considered, verification doesn't add points and it doesn't subtract any either.

Hot Lead Detection

Your agent uses AI sentiment analysis to detect high-interest replies. When a lead shows buying signals, asking about pricing, availability, or requesting a meeting, it gets flagged as a Hot Lead. This is separate from the qualification score. It's based on how the lead responds after outreach, not on the fit data your agent gathered beforehand.

You'll be notified of hot leads via: