How Lead Generation Works
Key Takeaway
Your agent finds leads by searching publicly available business directories and websites matching your campaign's industry and location criteria, it never scrapes behind login walls, buys email lists, or contacts anyone on your unsubscribe list.
Autonomous Lead Generation
Your AI agent finds leads by searching publicly available business directories, websites, and listings that match your campaign's target audience. It looks for:
- Businesses in your specified industry and location
- Contact information that's publicly listed (websites, directories)
- Businesses that appear to be a good fit for your services
What Your Agent Won't Do
For compliance and ethical reasons, your agent will never:
- Scrape emails from behind login walls
- Buy or use purchased email lists
- Contact businesses on your unsubscribe list
- Send to unverified email addresses
Lead Pipeline
Once found, each lead moves through stages you can see on the Leads page:
- Ready: Found and queued, not yet contacted. (Internally this stage is stored as "Generated," but Ready is what you'll see on screen.)
- Contacted: Initial outreach email sent
- Responded: The lead has replied
- Interested: High-interest response detected (you'll be notified)
- Engaged: You've taken over the conversation
A lead can also move to Unsubscribed at any point. Once that happens, your agent never contacts them again.
Viewing Your Leads
Navigate to Leads in the sidebar to see all leads across campaigns. You can filter by status, campaign, or search by name/email.
Related Articles
Lead Scoring
Lead scoring runs on a 0 to 100 CHAMP framework weighing problem fit, industry match, location match, and business size, so your agent knows who to prioritize.
Email Verification
Email verification runs every lead address through ZeroBounce before outreach, sending only to valid addresses so your bounce rate stays under the 2% threshold.
Ready to automate your outreach?
LeadClaw's AI agent handles lead generation, personalized emails, and follow-ups — so you can focus on closing deals.
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