What happens when my trial ends?

You choose Pro or Ultra to keep your agent running. If you wait, your agent goes to sleep and its server is torn down, but your account, settings, and data stay put and come back when you upgrade.

What's the real difference between Pro and Ultra?

Ultra raises every daily and monthly limit, adds Google Sheets sync and scheduled exports, gives full agent personality customization and review intelligence, and adds MCP analytics access. Pro already includes paid ads, a custom sending domain, and hot lead alerts.

Is a custom sending domain available on Pro, or only Ultra?

Both. Pro and Ultra can send from you@yourbusiness.com instead of the shared @leadclaw.io address.

Does LeadClaw send SMS alerts for hot leads?

No. Hot lead alerts go out by email only, on Pro and Ultra. There's no SMS anywhere in LeadClaw right now.

Can I cancel or downgrade anytime?

Yes. Cancel or downgrade whenever you want, no long-term contract. Cancellations and downgrades take effect at the end of your current billing period, while upgrades apply immediately with prorated billing.

Subscription Plans

New signups start on a free 7-day trial, then choose Pro or Ultra to keep their agent running. There's no standing free-forever plan anymore.

Plans and pricing

Trial: free for 7 days. Full lead generation and cold email, plus a taste of the content platform at a small daily budget. Paid ads, exports, a custom domain, alerts, and MCP access unlock on Pro or Ultra.
Pro: $139/month, or $1,390/year.
Ultra: $289/month, or $2,890/year.

Start your free 7-day trial from the signup page. Full billing details show up there before you begin.

What each plan gets you

Every plan includes cold email outreach and lead generation, and your agent runs it autonomously within its daily limits. Pro and Ultra add paid ads on Google and Meta. Spend runs through your own connected ad account, never LeadClaw's, and nothing spends until you approve the campaign.

The social content platform is available on every plan. Trial gets a small daily content budget so you can see it working; Pro and Ultra get the full budget.

Pro adds hot lead email alerts, a weekly performance report, CSV lead export, a custom sending domain, tone customization for your agent's voice, and basic review intelligence. Ultra adds everything in Pro plus Google Sheets sync, scheduled exports, full agent personality customization, full review intelligence, and MCP analytics access.

Feature comparison

Feature	Trial	Pro	Ultra
Cold email + lead gen	Yes	Yes	Yes
Paid ads (Google + Meta)	No	Yes	Yes
Social content platform	Small daily budget	Full	Full
Hot lead alerts (email)	No	Yes	Yes
Weekly performance report	No	Yes	Yes
CSV lead export	No	Yes	Yes
Google Sheets sync	No	No	Yes
Scheduled/automated exports	No	No	Yes
Custom sending domain	No	Yes	Yes
Agent voice customization	None	Tone	Full
Review intelligence	None	Basic	Full
MCP write access	No	Yes	Yes
MCP analytics access	No	No	Yes
Support	Community	Email	Priority (24h)

Limits by plan

Limit	Trial	Pro	Ultra
Emails per day	10	50	150
Auto-discovered leads per day	5	25	75
Email verifications per month	200	1,000	3,000
Active goals at once	1	3	5
Uploaded leads per month	1,000	2,000	10,000

A goal is what you want your agent to accomplish, like booking 10 roofing inspections in Dallas. Email, ads, and social content are the tactics it runs under that goal. For per-minute limits, follow-up rules, and what happens when you hit a cap, see Usage & Limits.

All plans include

One dedicated AI agent running on its own server
Managed @leadclaw.io email with SPF, DKIM, and DMARC set up for you
AI lead generation and email verification
Personalized email drafting. No templates.
In-app chat with your agent
Automatic unsubscribe handling

Content overage

Pro and Ultra include a daily content budget for the social platform. Generate more than that yourself in a single day and the extra bills as pay-as-you-go overage. Trial can't incur overage since it's capped at the included amount.

Billing

Subscriptions run through Stripe.
Pay monthly, or save with annual billing.
Update your payment method anytime in Settings > Billing.
View invoices and payment history there too.
Cancel or pause your subscription anytime. No long-term contracts.

Upgrading or downgrading

Upgrading takes effect right away, and you're prorated for the rest of your billing period. Downgrading takes effect at the end of your current billing period. If a downgrade drops you below your active goals limit, the extra goals pause until you're back under it.