Subscription Plans

New signups start on a 3-day free trial, then choose Pro or Ultra to keep their agent running. There's no standing free-forever plan anymore.

Plans and pricing

• Trial: free for 3 days: up to 5 new leads and 10 emails a day on 1 active goal, social posts drafted for your approval on a small daily content budget, and Google and Meta ads you approve, paid from your own ad account. Hot-lead email alerts, the weekly email report, CSV lead export, a custom sending domain, agent voice customization, review intelligence, email support, and MCP write access unlock on Pro or Ultra.
• Pro: billed monthly or yearly. Contact sales for pricing.
• Ultra: billed monthly or yearly. Contact sales for pricing.

To get pricing for your business, use Contact sales on the pricing page and our team will get back to you. If you already have an account, your current plan shows in Settings under Billing.

Start your 3-day free trial from the signup page.

What each plan gets you

Every plan includes cold email outreach and lead generation, and your agent runs it autonomously within its daily limits. The trial, Pro, and Ultra can all run paid ads on Google and Meta. Spend runs through your own connected ad account, never LeadClaw's, and nothing spends until you approve the campaign.

The social content platform is available on every plan. Trial gets a small daily content budget so you can see it working; Pro and Ultra get the full budget.

Pro adds hot lead email alerts, a weekly performance report, CSV lead export, a custom sending domain, tone customization for your agent's voice, and basic review intelligence. Ultra adds everything in Pro plus Google Sheets sync, scheduled exports, full agent personality customization, full review intelligence, and MCP analytics access.

Feature comparison

Feature	Trial	Pro	Ultra
Cold email + lead gen	Yes	Yes	Yes
Paid ads (Google + Meta)	Yes	Yes	Yes
Social content platform	Small daily budget	Full	Full
Hot lead alerts (email)	No	Yes	Yes
Weekly performance report	No	Yes	Yes
CSV lead export	No	Yes	Yes
Google Sheets sync	No	No	Yes
Scheduled/automated exports	No	No	Yes
Custom sending domain	No	Yes	Yes
Agent voice customization	None	Tone	Full
Review intelligence	None	Basic	Full
MCP write access	No	Yes	Yes
MCP analytics access	No	No	Yes
Support	Community	Email	Priority (24h)

Limits by plan

Limit	Trial	Pro	Ultra
Emails per day	10	50	150
Auto-discovered leads per day	5	25	75
Email verifications per month	200	1,000	3,000
Active goals at once	1	3	5
Uploaded leads per month	1,000	2,000	10,000

A goal is what you want your agent to accomplish, like booking 10 roofing inspections in Dallas. Email, ads, and social content are the tactics it runs under that goal. For per-minute limits, follow-up rules, and what happens when you hit a cap, see Usage & Limits.

All plans include

• One dedicated AI agent running on its own server
• Managed @leadclaw.io email with SPF, DKIM, and DMARC set up for you
• AI lead generation and email verification
• Personalized email drafting. No templates.
• In-app chat with your agent
• Automatic unsubscribe handling

Content overage

Pro and Ultra include a daily content budget for the social platform. Generate more than that yourself in a single day and the extra bills as pay-as-you-go overage. Trial can't incur overage since it's capped at the included amount.

Billing

• Subscriptions run through Stripe.
• Pay monthly, or save with annual billing.
• Update your payment method anytime in Settings > Billing.
• View invoices and payment history there too.
• Cancel or pause your subscription anytime. No long-term contracts.

Upgrading or downgrading

Upgrading takes effect right away, and you're prorated for the rest of your billing period. Downgrading takes effect at the end of your current billing period. If a downgrade drops you below your active goals limit, the extra goals pause until you're back under it.