Glossary of Terms

A-C

Active Campaign: A campaign currently running and sending outreach emails.

Agent: Your dedicated AI sales assistant that runs on its own server. Each user gets one agent.

Auto-Pause: When a campaign automatically stops due to exceeding safety thresholds (bounce rate above 2%, spam complaints above 0.1%).

Bounce: An email that couldn't be delivered to the recipient. High bounce rates damage sender reputation.

Bounce Rate: The percentage of emails that bounced. Must stay below 2%.

Campaign: A cold-email tactic that runs under a goal. Your agent finds leads, verifies them, and sends outreach within the campaign's target audience and timeline.

CAN-SPAM: US federal law governing commercial email. Requires physical address, clear identity, and one-click unsubscribe.

Cold Outreach: Sending emails to potential clients who haven't previously interacted with your business.

Compaction: The process of summarizing your agent's context to free up memory while preserving key information.

D-G

DKIM: DomainKeys Identified Mail, an email authentication method that proves the email wasn't altered in transit.

DMARC: Domain-based Message Authentication, Reporting & Conformance, a policy that tells email servers how to handle unauthenticated emails.

Follow-Up: A subsequent email sent to a lead who didn't reply to the initial outreach. Maximum 1 follow-up per lead.

GDPR: EU General Data Protection Regulation. Governs data privacy, consent, and the right to deletion.

Goal: The unit of intent in LeadClaw, what you actually want (for example, "book 10 roofing inspections in Dallas"). Email outreach, paid ads, and social content are tactics your agent runs under a goal.

H-L

Heartbeat: One of your agent's 6 background loops. It runs on a set interval and is what keeps your agent's health signal, the Active, Paused, or No signal pill you see on Home, up to date.

Hot Lead: A lead who has responded with clear buying signals (pricing questions, meeting requests, etc.).

Lead: A potential business client found by your agent that matches your campaign criteria.

Lead Scoring: An AI-assigned score (0-100) indicating how likely a lead is to become a customer.

Loop: One of 6 concurrent processes your agent runs (Inbox Monitor, IPC Watcher, Task Scheduler, Awareness Sweep, Owner Monitor, Heartbeat).

M-R

Managed Email: Your agent's dedicated @leadclaw.io email address, pre-configured with full authentication (SPF, DKIM, DMARC).

Onboarding: The setup wizard for new users that configures your AI agent.

Personalization: Your agent's ability to craft unique emails for each lead based on research about their business.

Reply Rate: The percentage of outreach emails that received a response. Good B2B cold outreach averages 3-8%.

RLS: Row-Level Security. Database-level isolation that ensures users can only access their own data.

S-Z

Sender Reputation: A score assigned by email providers based on your sending behavior. High bounces and complaints lower it.

Sleep: A state where your agent's server is deallocated to save costs. All data is preserved in a snapshot.

SPF: Sender Policy Framework, an email authentication method that verifies the sending server is authorized.

Unsubscribe List: A permanent record of email addresses that have opted out. These addresses are never contacted again.

VPS: Virtual Private Server. The dedicated server where your agent runs, isolated from all other users.

Weekly Report: An automated summary your agent sends each week covering metrics, highlights, and learnings.

ZeroBounce: The email verification service used to validate lead email addresses before sending.