Understanding Campaign Stats
Key Takeaway
A reply rate of 3-8% is average for cold B2B outreach; 8-15% is good; anything above 15% is excellent. Bounce rate must stay below 2% or the campaign auto-pauses. Hot leads are the highest-priority metric, respond within 24 hours.
Key Metrics Explained
Emails Sent
Total outreach emails delivered to leads' inboxes. This excludes bounced emails. Your agent sends up to your plan's daily limit (Trial: 10, Pro: 50, Ultra: 150) each day.
Reply Rate
The percentage of emails that received a reply. Industry benchmarks for cold outreach:
- 1-3%: Below average, review your targeting or messaging
- 3-8%: Average for cold B2B outreach
- 8-15%: Good, your targeting and messaging are working
- 15%+: Excellent, your agent has found a strong angle
Hot Leads
Leads who responded with clear buying signals (asking about pricing, availability, requesting a meeting). These are your highest-priority opportunities. Aim to respond within 24 hours.
Bounce Rate
Percentage of emails that couldn't be delivered. Must stay under 2% or the campaign auto-pauses. LeadClaw verifies all emails before sending, so bounces should be rare.
Leads Generated
Total leads found by your agent matching your campaign criteria. Not all leads will be contacted, your agent prioritizes the best-fit leads first.
Reading Your Dashboard
| Metric | Green (Good) | Yellow (Watch) | Red (Action Needed) |
|---|---|---|---|
| Reply Rate | > 8% | 3-8% | < 3% |
| Bounce Rate | < 1% | 1-2% | > 2% (auto-pause) |
| Hot Leads | Any | None yet (under 100 sends) | 0 after 100+ sends |
Improving Performance
If your stats are below average:
- Narrow your audience: More specific targeting = better responses
- Refine your goal: Clear, specific goals produce better outreach
- Review your business profile: Make sure your offerings are well-described
- Check your tone: Friendly and specific beats formal and generic
Related Articles
Campaign Lifecycle
Campaigns move through five stages, draft, pending approval, active, paused, and completed, with safeguards that auto-pause if bounce or spam rates spike.
Campaign Limits & Best Practices
Campaign limits set daily email caps by plan and the bounce and spam thresholds that auto-pause a campaign, so you know what your agent can send each day.
Weekly Reports
What goes into your agent's weekly performance report, when it arrives, and where to find past reports in the Results section.
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