Do I need to build a campaign manually?

No. You set a goal describing what you want, your target audience, and which channels to use, and your agent drafts the campaigns as tactics under that goal automatically.

What happens right after I set a goal?

Your agent drafts an outreach campaign under the goal and starts your cold email outreach automatically. If it's still coming online, you may get a one-time prompt to launch that first campaign.

Can I ask my agent for another campaign without waiting?

Yes. Open the goal's detail page and use the Quick actions: Draft ad campaign, Fill this week's posts, or Draft outreach campaign. Everything drafted this way still comes back to you for review before it spends or sends.

Do paid ads and social posts also start automatically like cold email?

No. Cold email starts automatically, but any ad campaign or social post your agent drafts waits for your approval before it spends money or publishes.

Creating Campaigns

Campaigns Come From Goals

You don't build campaigns by hand. You set a goal (from the Goals page, click New goal), and your agent drafts the campaigns as tactics under it. The goal wizard has three steps:

1. Goal

Describe what success looks like. The more specific your goal, the better your agent can optimize its approach.

Good: "Book 15 demos with Portland HVAC companies in Q1"

Too vague: "Get more customers"

2. Audience

Define who your agent should reach:

Industry: The type of business (e.g., "Restaurants," "Law firms")
Location: Geographic target area (e.g., "Portland, OR")
Size (optional), Business size criteria
Additional Criteria: Any other qualifiers

3. Channels

Pick where your agent should work the goal: cold email, paid ads, social content, or a mix. Your agent only drafts campaigns for the channels you select.

After You Set the Goal

Your agent drafts an outreach campaign under the goal, carrying your objective and audience. It starts your cold email outreach automatically, and if it's still coming online you may get a one-time prompt to launch that first campaign. Your agent then begins:

Researching leads matching your criteria
Verifying email addresses
Drafting personalized outreach
Scheduling sends within your plan's daily limit (Trial: 10, Pro: 50, Ultra: 150)

Drafts On Demand

Want another campaign without waiting for your agent's next pass? Open the goal's detail page and use the Quick actions: Draft ad campaign, Fill this week's posts, or Draft outreach campaign. Each one queues work for your agent, and everything it drafts comes back to you for review before it spends or sends.